Suddenly, your pet can star in a Jacksonville Humane Society advertisement

Pet owners invited to create ads for JHS’s “Suddenly” marketing campaign; Public to vote for the ad that will become a part of an actual JHS advertising campaign

JACKSONVILLE, Fla. (September 16, 2010) – The Jacksonville Humane Society (JHS) is searching for the star of the organization’s next advertisement.

JHS is asking pet owners to create an advertisement for the organization’s new “Suddenly” marketing campaign. The ad should include a pet photo and a tagline explaining how the animal suddenly changed the owner’s life. Advertisements currently featured in the campaign include pictures of dogs and cats with the slogans “Suddenly, your job doesn’t suck” and “Suddenly, someone likes all of your jokes”.

“I am going to submit an adorable picture of my cat curled up on my home computer,” said Morgan Banning, JHS volunteer. “My tagline will read, ‘Suddenly, working from home takes on a whole new meaning.’”

To submit an advertisement to the contest, pet owners can sign up for the contest at www.firstgiving.com/jaxhumane. After registering, they can upload their ad photo and tagline to a fundraising page and solicit votes for their ad. Every dollar donated on the ad’s fundraising page equals one vote.

JHS will post all ads submitted on the JHS Web site. The public can view all ads submitted to the contest on JHS’s Web site. Each ad will link from JHS’s Web site to the ad’s fundraising page. The public can vote for their favorite ad by donating money to the ad’s fundraising page.

The ad that raises the most money will win the contest. In addition to publication of their ad, the first-place winner will receive a two-night stay at the West Palm Beach Marriott. The second-highest fundraiser will win a two-night stay in Savannah, while the third-highest fundraiser will receive a stay at a Flamingo Lake RV Resort cabin.

“Our contest offers the community a great opportunity to get involved with JHS and help share the benefits of pet ownership,” said Leona Sheddan, executive director of JHS. “Not only will members of the community select the ad we will use in an actual advertisement, they will learn about and help the animals available for adoption at JHS.”

The “Suddenly” ad contest starts Sept. 20 and runs through Dec. 26. The contest is free to enter. All proceeds from the advertisement selection process will benefit JHS.

About the Jacksonville Humane Society

The Jacksonville Humane Society, founded in 1885, serves more than 4,000 animals each year. JHS is a non-profit, no-kill center for animal welfare and education that serves as a resource for all companion-animal related issues. The organization is dedicated to finding loving, permanent homes for animals by matching people with the pet that is right for them. For more information, please visit www.jaxhumane.org.

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Media contact:

Michelle Gilliam
Jacksonville Humane Society
904-725-8766 x243 (office)
904-859-8606 (cell)
mgilliam@jaxhumane.org